St. George's School - Middletown, RI

Athletics Master Plan for Branding


Project Summary

St. George's School underwent an athletics identity re-branding which brought about an array of new logos, and was looking for creative ways to implement the new branding in a variety of athletics spaces on campus. While adhering to the athletics identity guidelines put forth by the school, S3 Design looked at areas for creating a more exciting experience for athletes and spectators. Areas of focus include entry lobbies, Hall of Fame, Squash Courts, Locker Room corridors,  fitness rooms, basketball court, and field-house.

The goal of the study was to create a catalog of solutions for the areas listed above, varying in cost, and adaptable in scope. Areas that are completed include the hockey rink center ice, ticket window and athlete entrance to hockey rink.